Whether you're an inventor, an entrepreneur, marketer, or a newcomer to the direct marketing industry you will find it difficult to navigate through the maze of hype, deception, and misinformation, in an effort to find the right companies to work with on your project. You need all of the unbiased information you can get !  That's why you need to "READ THIS BOOK".

If you are just starting in direct response TV, your first step is to become informed about the fascinating and powerful industry of direct response television and understand the basic elements that go into every DRTV campaign. It is a prudent business decision to conduct due-diligence before any new business venture, and the "Infomercial and DRTV Handbook", now in its second printing, is an unbiased resource that will explain in detail the essential elements that go into all short form or long form direct response television campaigns. Unlike other books on this subject written by self-serving infomercial production company executives, this book is unbiased and production company, media buying, and advertising agency impartial. This new edition even includes a chapter on how to identify and avoid "Infomercial & DRTV Scams".

This handbook will answer your questions about pre-qualifying and choosing the right product, pricing the product or service, production of the infomercial or DRTV spot, the key elements that go into a great script and "call-to-action", marketing, telemarketing, media buying, driving retail sales, and fulfillment of direct response products and services. It will also give you step-by-step examples and data to help you understand and make educated decisions every step of the way.

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     GIVE ME A CALL OR SEND AN E-MAIL  FOR INFORMATION ON CONSULTING SERVICES. 

LOS ANGELES (310) 492-5772  ▄  MIAMI  ( 954) 840-6900  dcummings@drtvconsultants.com

         
Drew Cummings has been a pioneer in the direct response TV marketing arena since 1974 when at the age of 18 he produced and launched the highly successful "Quick Pickin Fun Strummin Guitar Course" hosted by legendary singer & songwriter Kenny Rogers. Since then he has produced many successful long and short form infomercials and DRTV campaigns, including creating what has become known over the years as the Hybrid Infomercial. In 1991, GameMaster, a TV game show series  aired nationwide was the first Hybrid Infomercial created and produced by Cummings for the launch of Sega's "Sonic The Hedgehog" video game.

Mr. Cummings is also the former head of Direct Response Marketing at 20th Century Fox, Los Angeles, where he oversaw direct marketing efforts on such shows as The Simpsons and In Living Color.

In the area of Electronic Retailing, Cummings also pioneered and produced the first daily home shopping series on national television with partner Dayton Hudson Corporation, owners of Target department stores.